Dollar for dollar, content marketing is the most cost-effective way to hit your marketing goals. Why? Sales pitches don’t work anymore; consumers find them irritating if they even notice them at all.
What they will pay attention to is information that’s educational, entertaining, personal, or relevant. This makes good content essential.
In this ebook from Upwork you’ll learn:
- 6 tips any organization can use to create results-driven content
- The fool-proof formula to determine the most profitable content topics for your business
- The biggest challenge for content marketers today…and how to avoid it
- Beyond the resume: How to choose the right writers
- How to master content for different marketing channels and categories
Get your copy of The Content Marketer’s Surefire Strategy for Success to ensure your content strategy hits the mark.
