Content marketing drives three times the leads of traditional advertising while costing 62 percent less. This eBook will help you deploy a successful content marketing program from the ground up.

Here’s what’s inside:

• The six core components of a successful content marketing program
• Criteria to identify gaps in your content marketing efforts
• How to structure your team and tools based on your needs and resources
• Tips for creating content that satisfies your readers and search engines
• Tools to map your buyer’s journey, understand your audience and set better goals

Content marketing as an industry is growing an an incredible pace. Gartner even predicts that within the next 10 years, content marketing will become so infused in every other marketing tactic that it will lose its meaning altogether, both overtaking and becoming marketing. The Content Marketing Operating System can help you keep up with or stay ahead of your competition.