A study conducted by Moz and Buzzsumo, revealed that up to 75% of the one million+ online articles that they analyzed did not contain engaging content. This is alarming, actually, because content that fails to engage readers typically leads to user disinterest, brand degradation, website abandonment, and ultimately, a decreased percentage of quality leads converted from visitors.
In 2017, generating more engaging content has become a top priority among most B2B marketers (as shown in the diagram below), but 60% of these marketers believe that their biggest challenge in the endeavor is figuring out how to create enough engaging content.
In the infographic below, Digital Marketing Philippines shows us how to create engaging, unique content, all in six simple steps. Learn more >>
