Activating Intent Data for Sales and Marketing
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are …
B2B Pocket Playbook: The End-to-End Guide for Sales Enablement
Sales enablement is the process of providing sales teams with the content, guidance, and mentorship necessary to engage targeted buyers. Equipping sales professionals with the tools they need to do …
The State of Revenue Operations 2019
New research brought to you by LeanData and Sales Hacker. Get your copy today! Learn how 2,400+ B2B sales, marketing and operations leaders are: Adopting Revenue Operations models Overcoming roadblocks …
How to Use Data to Establish Price Points to Protect Your Distributorship’s Profit Margins
The right pricing strategy is a critical component that companies can’t afford to overlook and is one of the most important aspects of maintaining profitability in wholesale distribution. Add the …
Predictive Analytics and Artificial Intelligence Technology: A Sirius Perspective
One of the most common use cases for AI in B2B is to make predictions about which accounts are most likely to buy and which leads are most likely to …
How to Transform the Buying Experience? Focus on Your Customers’ Success
In recent years, the vast majority of business leaders say they want to differentiate based on great customer experiences. But marketing and sales organizations have lagged behind, especially in business-to-business …
Tips for Transforming Your B2B Commerce Model
B2B customers are changing the world of eCommerce. Some call it the “Amazon Effect,” but today’s B2B buyers are used to stunning digital experiences before, during, and long after the …
How to Overcome B2B Digital Transformation Challenges
Despite a strong business case for eCommerce adoption, B2B businesses often find themselves struggling with it. Addressing the right factors can help businesses overcome or minimize the constraints in the …
B2B Digital Trends
The ability to create high-volume, high-relevance, and high-velocity content is very important for B2B marketers. The Adobe and Econsultancy B2B Digital Trends 2016-2017 report dives into all the latest digital …
Protected: 4 Ways Marketers Can Boost Their Demand Gen Results
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