Conviva’s Social Guide for Streaming

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The evolution of streaming content on social media platforms has been exciting to watch. Accounts for streaming platforms, once used purely as a channel for promoting new content, have developed brand personalities that rival the entertainment value of some of their shows.

In this report, Conviva analyzed how top streaming publishers, including Netflix, Amazon Prime Video, Disney+, Hulu, HBO Max, Paramount Plus, Peacock, and CW Seed, as well as top streaming shows like Riverdale, Elite, Friends, and Euphoria use various social platforms, diving into what content works best on each platform with examples of success stories.

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