Conviva’s State of Streaming: Social Guide for Streaming 2021

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Conviva is the census, continuous measurement and engagement platform for streaming media. Today our platform processes nearly three trillion streaming data events daily, supporting more than 500 million unique viewers watching 200 billion streams per year across four billion applications streaming on devices.

In this report, we analyze how top streaming publishers, including Netflix, Amazon Prime Video, Disney+, Hulu, HBO Max, Paramount Plus, Peacock, and CW Seed, as well as top streaming shows like Riverdale, Elite, Friends, and Euphoria use various social platforms, diving into what content works best on each platform with examples of success stories.

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