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Throughout the COVID-19 pandemic, people relied on search engines to find answers. To find clarity. To get advice and even peace of mind. Within this time, we’ve seen search behaviors evolve just as rapidly as the pandemic itself; ebbs and flows have fluctuated with global infection rates and vaccine rollouts. In the U.S., we’re seeing vaccines become more readily available and, in turn, total adult vaccination rates continue to climb. Our “new normal” is taking shape before our very eyes. So how do these national search behaviors reflect a global reality? Are we seeing similar shifts or are international search trends still highly localized? We decided to investigate. |
