Bringing content marketing and lead generation together, this on-demand webinar will take you from content creation to campaign execution. Join us for an action-packed hour covering topics like:

• How to create a documented content marketing strategy to maximize engagement
• Content tactics that generate leads and specific ways to measure success
• How to use data across your entire strategy, from content creation to lead gen execution
• Leveraging trending content consumption data to make sure your content is relevant and has an impact
• Amplifying your content and reaching in-market professionals for quality lead generation

Valuable insights and best practices on creating compelling content to uncover intent and build your sales pipeline lies ahead. Leveraging data for a calculated strategy, this webinar takes the guesswork out of maximizing engagement.