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The concept that sales – especially B2B sales – includes processes and practices that bear a striking resemblance to recruiting isn’t new. Yet the comparison is far more relevant today. Why? One word: competition. Think about how easy it would be to sell a new product that everyone wants but is in short supply. That’s how Henry Ford could get away with selling cars in any color people wanted “as long as it was black.” Only a few years ago, recruiters did not face sti competition for high-quality employees. That’s changed, not just because of low unemployment, but because the Internet and social media has created an environment that requires recruiters to compete far more aggressively. |
