Creating Behavior That Lasts: Using the AIWATT Method

Follow Marshall Goldsmith’s principles for becoming the person you want to be. You will dramatically shrink your daily volume of stress, conflict, unpleasant debate, and wasted time.

Think: “Am I willing, at this time, to make the investment required to make a positive difference on this topic?”

Marshall Goldsmith has been recognized as one of the 15 most influential business thinkers in the world by The Times (London) and Forbes. He is the million-selling author of many books, including What Got You Here Won’t Get You There and Mojo. His new book is Triggers.



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