But with so many visual and audio elements that can impact ad performance, how do you know you’re running the right creative?

Taking a look into the landmark study that VidMob conducted of nearly 1500 ads and 5.4B impressions over the course of 9 months, TikTok’s Head of Ecosystem Partnerships, Melissa Yang, and VidMob’s EVP of Global Client Solutions, Jill Gray, dig into the importance of native-first content and optimizing the consumer experience on TikTok.