Customer Experience Is Fueling Analytics Transformation in Banking

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Today’s customers are fundamentally different from customers of past years in that they are harder to acquire, retain, and delight because of the explosion in digital technologies consumers use day to day and the increasing numbers of financial products providers, particularly nontraditional banks. Ultimately, digital transformation will unite disparate and siloed systems and create seamless “customer journeys” and new business models that will attract and retain tomorrow’s customers. Read this IDC white paper to learn four keys to success for retail banking’s digital transformation journey.

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    Which of these best describes your challenges with your current customer management tools? (Select all that apply)

    Lack of visibility into customer relationship and customer journeyInability to easily identify cross-sell and up-sell opportunitiesInability to personalize offers based on the customer personaDifficulty identifying pain points around the customer experienceCannot easily identify customer relationships at riskVendor lock-in or integration challenges with customer experience software

    In what areas are you planning to upgrade your customer insight solutions? (Select all that apply)

    Data analyticsCustomer experience and engagementCustomer data managementCustomer satisfactionCustomer interaction managementCustomer journey managementCustomer intelligence - CICustomer insightCustomer communicationsNo upgrades planned

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