Mobile apps are everywhere now, and every company has and pushes them on their users. But how can you make yours stick out in a market oversaturated with mobile goods? Simple: Provide what people need to drive traffic to your business. We’re going to take a look at a few ways to help your mobile app’s traffic.
One of the best ways to attract customers to your app is to give it a personal feel. Mobile apps are only a few steps up from instant messaging customer service at any time, you want to make sure that your customers know that they can talk to you, send you messages and get on the spot and up to date information about your product, all at the touch of a button as soon as they hit that install button. You’re providing a service, and making yourself more accessible at the same time. Who wouldn’t want that?
Do you provide something tangible to your customer base? How about allowing them to get discounts or earn points by using your app to order these goods? Or better yet, how about a direct marketing channel via push notifications, for new product, restocking and coupons that those without the app wouldn’t have any visibility to? These are things that your customers would want to know, right? Just because those white skinny jeans sold out in her size last week doesn’t mean that she can’t still get them from you. And as soon as her phone pushes the notification that they are back in stock and that she has a 10% discount for her trouble, she will.
Your third way to use this app to your benefit is an old form of communication that still is the way that most people hear about new things, even in this technology age that we live in: Word of mouth. How about allowing users to share the app and its benefits with their friends, connect to social media and let everyone know what they just bought so that someone else can decide that they want it to and voila, you have another customer. Now imagine that happening with 200 users. You just exploded your client base, and you didn’t do anything other than provide a coupon if a friend joined your app. That discount will pay off once that new user introduces your app to her ten friends.
Even with all of this, make sure that you have someone who knows what they’re doing to build this app for you. Users today want everything to be simple. They don’t want to have to enter a username and password every time that they open the app. Heck, they don’t even want to have to create yet another profile if they don’t have to! Why not just offer the convenience of one-touch sign in through social media accounts. You’ve just streamlined your app, saved yourself the data storage needed to maintain all those extra profiles and saved yourself quite a bit of money. Your app will be the best thing on the market, and all you did was make it smart.
