Data is so important for businesses these days, as consumer purchase behaviors across in-person and digital channels continue to ebb and flow. But because consumer packaged goods (CPG) brands distribute their products through retailers, they often don’t have access to highly valuable first-party data—such as who’s buying which products and why—that can make or break a business.

Traditional methods of data sharing are problematic and often result in delays, while the increase in consumer privacy laws introduces an added layer of complexity and risk. The answer to these challenges lies in data collaboration. This webinar covers the best practices for data collaboration in retail, including:

• Increasing data governance and protection of PII to facilitate secure collaboration
• Decreasing time-to-data access from months to minutes with Snowflake Secure Data Sharing
• Reducing downtime due to fragile ETL pipelines and identifying opportunities to replace existing ETL pipelines