Define What’s Valued Online: Understanding How BtoB Buyers Source, Value and Share Content Online

The presentation provides analysis on over 400 queried BtoB content seekers worldwide on how they source, value and share content online. 

Study at a glance

  • New global research on what BtoB buyers and influencers value in digital content
  • Developed by the CMO Council’s Content ROI Center
  • Queried BtoB content seekers worldwide via NetLine’s global content syndication and lead generation network
  • Responses from more than 400 business decision makers and influencers

 



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