 | Companies now have to provide superior customer experiences to be competitive. The new generation of customers can switch from one merchant to another with a click and then share their experience — positive or negative — with the rest of the world. The key to creating memorable experiences is providing relevant and timely content that delivers the right information or inspiration at just the right time. This guide looks at the critical role of content in commerce today, as well as key considerations for a holistic, end-to-end customer experience and advancements in content and commerce technology. Included in this guide:
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