In this Guide you will learn:

• What exactly is a ‘niche trap’ and why are they practice killers?
• How to recognize if you’re in one and how to get out of it.
• Why your current marketing may be turning off up to 80% of your target market!
• Why ‘cosmetic dentistry’ is no longer a niche.
• How your marketing screams, “I’m just like every other dentist!”
• What is the most overlooked source of BIG CASES?
• How you are limiting your practice growth – and you don’t even know it!
• How to market a niche without getting trapped by it.