Let’s be honest: You only have one shot to make a good first impression. For many businesses, their website is one of the first touch points a potential client has with their brand. That’s why it’s essential to have a website designed with user experience in mind.
Now, in simple terms, your company may say they want your website to look good and to be fast. That’s a great start. Your Miami web design company interprets that as a great User Interface (UI) – the cosmetics of your site – and an easy-to-follow User Experience (UX) – the function of your site. Recognizing that these two concepts aren’t exclusive is the first step to building a lead generating and optimized online hub.
What is UX (User Experience) Design?
UX describes the user experience, or the functionality of a site. This is how visitors will interact with your website – finding the information they need, loading speed, navigation, and so forth. The quality of the user experience can determine how long visitors stay on your site and their next steps with your company.
What is UI (User Interface) Design?
The user interface design refers to the aesthetic of a site. This includes buttons, controls, page layout, easy-to-read content, and more. A great user interface allows visitors to move about your site with ease, ensuring they’re receiving valuable information in the best way possible.
Design-Targeted
- It’s estimated that over 70% of users will read a bulleted list
- The human brain can process visual data up to 60,000x quicker than text
- Less than 50% of mobile visits are successful if load time is longer than 3 seconds
Since you do need both elements to create a great web design layout, let’s pay more attention to the look and feel of the site itself. The user interface acts as the cosmetic appearance on websites you see today—colors, themes, and animations that pop-up smiley faces as soon as a user clicks on the “Buy Now” button.
Its UX counterpart keeps the customer in mind when designing a website. If the cosmetic elements are already there, then UX pays attention to the actual loading speed after each click. Moreover, a testable layout and prototyped design sets the foundation for its UI beauty.
Teamwork Makes the Dream Work
UI designs give special attention to highlighting each individual page in order to boost the number of interactions made between them. UX plays this role slightly more different, by taking every individual page and making sure the website as a whole is a well-oiled machine.
Not Responsive? You Should Be.
The level of responsiveness—or capability for a website to adjust to mobile devices—is a common aspect of UX and UI. Both systems need a strong level of responsiveness, while also focusing on the user and the overall functionality.
UI optimizes responsiveness based on personal preferences and established practices to reflect user engagement. On the other hand, UX focuses on data-driven responsiveness thereby using statistics and figures to get the message across to users.
What Does This All Mean?
What this essentially boils down to, is that UX and UI both need each other in order to elevate your web design standards. UI focuses on branding and all the visual elements related to a site’s appearance. UX uses the site’s cosmetic elements to integrate functions into the website itself. So, neither is better than the other. Rather, both must work together to achieve a high-quality, consistent website that is streamlined to suit your every desire.
Are You Looking for a Miami Web Design Company?
With the latest digital marketing trends to transform your website, look no further than Digital Resource! Their team not only nurtures your website but ensures that your users will be the center of attention. With every aspect of UX and UI explained, it is essential that you are getting the best digital marketing campaign for many years to come. Contact Digital Resource today to learn
