This digital experimentation playbook provides the practical first steps to help you get value from digital experimentation. Five worksheets will help you put the theory into practice as you learn how to quickly build quality experiments, share results with confidence, and deploy experimentation across teams.

Whether you’re on test 001 or test 1,001, this playbook will reveal the secrets to growing and scaling experimentation. Learn how to:

• Connect your experimentation to key company initiatives
• Reinforce learnings with clear, downloadable worksheets and templates you’ll actually use
• Build a culture of experimentation by encouraging participation and promoting success