The dual health and economic crises are having a profound impact on the manufacturing industry. For many companies, COVID-19 has shone a light on weak areas that range from a lack of agility and liquidity to supply chain issues. Manufacturers have known about the importance of digital transformation for years, but have been hindered by legacy systems, outdated infrastructure, and the cost of undertaking massive transformation.

In this challenging time when the critical relationship between manufacturers and their customers is under stress, manufacturers must be deliberate and effective with their communication. They have an opportunity to use the crisis to pivot and take some small steps to embrace digital for a long-term payoff.

Join Cindy Bolt, senior vice president, Salesforce Industries for a virtual fireside chat with Dr. Mirka Wilderer, CEO, De Nora Water Technologies on July 28 at 12:00pm ET.

Through this intimate conversation we’ll learn what manufacturers can do to create a customer-first experience, enhance relationships, and build trust. They’ll discuss how one market-leading legacy company was able to embrace innovation, be nimble, and successfully pivot its business during the pandemic.