Doubleheader Event: Agile Marketing and Planning–Beyond the Basics

 

Join us for our Doubleheader Webinar Event: Agile Marketing and Planning—Beyond the Basics for these two incredible sessions:

 

 Agile Marketing 201: Beyond the Basics

Speakers: Danielle Riccitelli, Melissa Pickering, and Melissa Talcott

TIME: 2:00pm–2:45pm ET

Any creative team can benefit from adopting Agile practices. And if your team is already applying some Agile methodology to its work, you already know the benefits it can bring. But now it's time to take it to the next level.

In this session, we'll skip over the basics and take a more in-depth look at advanced Agile marketing best practices. If you're familiar with Agile terminology and you have successfully run sprints or used Kanban, we'll dig a little deeper into how to make the most of marketing agility to improve your effectiveness as a marketing team.

You'll learn:

  • Best practices for enabling a higher level of organizational agility
  • How to quickly pivot when strategies change
  • How to manage work to enable greater efficiency and productivity

 

5 Key Steps to Creating Your Agile Marketing Playbook

Speaker: Dayna Rothman

TIME: 2:45pm–3:30pm ET

The fast-evolving and unforeseen events of the past 18 months have upended every marketing plan. And for many marketing teams, that has caused team instability, a lot of second-guessing, and less efficient programs.

Although the concept of Agile Marketing was around long before 2020, only recently have marketing teams started to embrace the concept of Agile Planning. So what's the best way to go about it, and how does Agile Planning impact the marketing team and the larger organization?

You'll learn how to:

  • How to build a planning framework that responds to change
  • How to rapidly iterate your plans and experiment while ensuring proper testing
  • What roles you'll need on your team for Agile success
  • How to make data-driven decisions
  • How to manage change across your team and the organization to embrace Agile


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