What makes something an actual marketing or advertising “trend,” as opposed to hype? The answer is not always so easy to discern. And, what trends should you, as a B2B marketer, pay attention to, and which aren’t worth your (and your brand’s) time and energy?

Join us for our B2B Marketing & Ad Trends Doubleheader Webinar for these incredible (and incredibly useful) sessions:

B2B, Meet CTV: How B2B Can Conquer TV Advertising
This session covers everything you need to know about leveraging Connected TV—from audience targeting strategies, to best practices that drive effective campaign performance.

A Data- Driven Look at B2B Marketing Trends
Now is the time to learn to identify what is actually a trend (and what isn’t). Then, see how trendwatching should inform your marketing strategy.

KEY DETAILS
Date: Thursday, August 26
Time: Sessions start at 2:00 pm ET
Where: Online
Speakers: Hooman Javidan-Nejad, Christopher S. Penn