Most brands aspire to personalize messaging to their customers as much as possible. However, a common issue may hamper those efforts: access to data.

It's time to dig in, get the data you need, and truly individualize emails and mobile messages—and it might be easier than you think.

Check out this guide to learn about:

• The difference between personalization and individualization
• The four types of data you need to create dynamic content
• Three must-have tools for building an advanced personalization tech stack