So you've invested in an event app and are now in the design phase. It's all coming together but one thing still needs to be addressed...how will attendees know to download your event app (and use it)?

Fear not! With a solid marketing and promotional strategy in place, you can be sure that attendee adoption and usage rates of your event app will be maximized. This eBook will take you through step-by-step on how to develop a winning strategy. 

You'll learn:

- Best practices on how to communicate the benefits of using an event app to your attendees

- How to craft value-focused messaging that will encourage maximum adoption by each of your audience personas

- Which marketing channels are best utilized in promoting your event app before and during your event

- Creative tips on how to promote your event app onsite during your event 

- How an event and association management company was able to increase their event app adoption rate 115% year-over-year [Case Study]