Retail media allows advertisers to place messages either directly on retailers’ properties—where people are shopping—or elsewhere using retailers’ proprietary data.

The vast amount of customer data held by retailers is highly valuable to advertisers since data can help target ads based on a shopper’s likelihood to make a purchase and measure results in a closed loop.

This eMarketer analyst report gives an overview of the fast-growing retail media advertising opportunity and which key retailers are driving the market.

Download eMarketer’s complimentary analyst report, and learn:

• How retail media is disrupting the advertising space—despite its own set of disruptions
• Why data privacy and protection are still factors despite retailers being well-positioned for the cookieless future
• Why Amazon, Walmart, and others are the most important retailers selling retail media today

This eMarketer report is presented by InMobi.

Retail media allows advertisers to place messages either directly on retailers’ properties—where people are shopping—or elsewhere using retailers’ proprietary data.

The vast amount of customer data held by retailers is highly valuable to advertisers since data can help target ads based on a shopper’s likelihood to make a purchase and measure results in a closed loop.

This eMarketer analyst report gives an overview of the fast-growing retail media advertising opportunity and which key retailers are driving the market.

Download eMarketer’s complimentary analyst report, and learn:

• How retail media is disrupting the advertising space—despite its own set of disruptions
• Why data privacy and protection are still factors despite retailers being well-positioned for the cookieless future
• Why Amazon, Walmart, and others are the most important retailers selling retail media today

This eMarketer report is presented by InMobi.