The gap between connected TV (CTV) and linear TV ad spending is closing. By 2025, eMarketer forecasts that CTV ad revenues will be more than half of linear TV’s.

This eMarketer analyst report gives a breakdown of the trends, data, and strategies to help you plan for the year ahead.

Download eMarketer’s complimentary analyst report, and learn:

• eMarketer’s latest CTV ad spending and viewers forecasts through 2025
• How Roku, Hulu, and YouTube will stack up in the CTV ad revenue race
• Why advertisers are bullish about programmatic’s future role in CTV