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A shift to individualized therapies. Changing care delivery models. A move towards outcome-based reimbursement. These trends — and others — are incentivizing biopharmaceutical companies to demonstrate the value of their therapeutics and expand their view of patient centricity across the entirety of the treatment journey, all aspects of the patient’s life, and all functional areas of their organization. In this playbook, we examine how a data-driven omnichannel strategy can help you achieve true patient centricity and improved patient outcomes, including:
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