Employ an Integrated Market Access Strategy to Deliver Brand Success

In this latest article, Ellen Cappellino, SVP, Market Access & Patient Services for EVERSANA, discusses how to integrate people, technology, real-world data and infrastructure to develop market access strategies that address:

  • Administrative barriers that impede patient access
  • Financial barriers that create challenges in affordability
  • Clinical barriers that hinder patient adherence


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Employ an Integrated Market Access Strategy to Deliver Brand Success

In this latest article, Ellen Cappellino, SVP, Market Access & Patient Services for EVERSANA, discusses how to integrate people, technology, real-world data and infrastructure to develop market access strategies that address:

  • Administrative barriers that impede patient access
  • Financial barriers that create challenges in affordability
  • Clinical barriers that hinder patient adherence


Request Free!