Gain a Better Understanding of Audiences' Changing Values

According to the EventTrack 2021 industry forecast, 33% of consumers say their top life priorities and values have changed as a result of the challenges and opportunities faced in 2020. They’re spending more time with family, focusing on health and wellness and saving money. And many are simply evaluating their core beliefs. Those aged 25–35 and 56–65 have changed their priorities and values the most. As remote work becomes more common, the desire to be heard is being elevated. Opportunities to share feedback and meet in person with leadership are diminishing and survey feedback is often a primary channel for input and interaction.