When in-person events were moved online, marketers were able to capture event data, activate it more easily, and show ROI—or more aptly, return on events (ROE). Now, as in-person events return, 72% of future events will include more robust digital components, according to a Forrester survey of marketers and event planners.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Cvent’s Alyssa Peltier, senior manager, industry solutions. She discussed how marketers can strategically align their business goals and event mix for growth.

Watch this webinar and learn:

• Tips for designing your events to capture engagement and other key data points
• How to get the most out of buying signals and qualify hot leads for action
• Why event tech can be a game changer in delivering an agile, scalable program