Retailers have realized their future lies in delivering a seamless shopping experience. To successfully execute this, retailers will have to find the best ways to provide consumers with the highest levels of consistency, quality, and convenience across all channels. To provide the best customer experience, retailers need to have a wider view. This involves bringing all disciplines to the table—from marketing and finance to customer service and logistics. Every interaction with the customer should be carefully considered by these different groups—from the first point of contact to the final delivery of a product.