Having good data about your company's customers is certainly a boon to your marketing team. But good data is not the same as the right data.

When you have the right data—and you use it well—you can gain game-changing insights that help you understand the "who" behind your customers. This puts your marketing team way ahead of the game and lets you run powerful, high-impact campaigns.

Check out this guide to learn how applying data can lead to big wins in these areas:

• Creating an ideal customer profile
• Website personalization
• Email marketing
• Lead processing and routing
• Journey marketing