Finding Success in a Niche Market: Building Blocks for Agents & Brokers

Date: Wednesday, October 6, 2021
Time: 2pm ET | 11am PT
Cost: Complimentary

Editorial Webcast Sponsored by: Safeco

Specialization can be a key differentiator for an agent or broker in a competitive P&C insurance market. However, building a brand as a niche expert has its share of hurdles. You may face challenges from finding new clients and establishing the right industry relationships to serve your niche to building knowledge within the chosen market.

Join this complimentary webcast to discover insights on the building blocks and tools needed to achieve long-term success in niche insurance. You will learn:

  • How to identify a niche
  • Best practices for establishing expertise in a niche and building your practice around it
  • Tips for marketing to a specialized and targeted audience



Michael Herzak II | Vice President | Insurance Systems Group, Inc.
Drew Tewksbury | Director of Sales and Marketing | McGowan Allied Specialty Insurance
Heather A. Turner | Managing Editor| NU Property & Casualty Group
Brook McGuire | Strategist | Safeco Insurance

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