Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found “only 1.2% of companies achieved a score indicating maturity in data management practices in the space.

However, organizations are fighting back -- and winning. Through implementation of a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.

Check out this latest report to gain insight into best practices (and benefits) for B2B data management including how :

  • Automating tasks and improving data quality would increase sales staff satisfaction and productivity
  • B2B organizations struggle with bad data
  • More organizations are investing in B2B sales and marketing intelligence solutions


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