Freeman Gen Z Report

As digital natives, Gen Z lives online — from streaming entertainment to social shopping habits. And since the oldest of this group joined the workforce during the pandemic, they also welcome online events. This makes promoting the value of live events to Gen Z more challenging than other generations.

That’s why we partnered with Edelman DXI to host a study exploring how this generation views and experiences live events and what event marketers can learn from the findings.

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