Automation is one of the hottest topics within the enterprise software space today and is vital for any digital transformation strategy. It can drive significant business outcomes and customer experience improvements while saving costs. The problem: there are many ways to automate a business process. Though robotic process automation (RPA) currently dominates the conversation and is a critical element of an intelligent automation strategy, it is just one of many technologies needed to enable straight-through automation.

Hear guest speaker Rob Koplowitz, VP and Principal Analyst at Forrester, as he outlines the technology components (AI, RPA, and Workflow) of an enterprise automation strategy and clarifies how each complements the others to drive success. Appian’s VP of Product Strategy / Deputy CTO, Malcolm Ross, also shares how organizations are already successfully automating business processes to improve customer experience and drive operational efficiencies.