The current media reporting on the state of retail stores paints a doom and gloom picture. It’s clear that the retail industry is going through a transformational period that has many scaling back physical operations, but despite the news, people still want to— and still do—shop in stores. To protect and maximize this revenue stream, retailers need to invest in technologies that blend the physical and digital shopping experiences. Creating a next generation store isn’t something you can put off for another year—it needs to happen now.
