Global Voices Pre-Peak 2022 – Apparel

The results reveal what motivates them to buy online, what they expect from their ecommerce experience, and how they’re engaging with their favourite brands.

Here’s a look at some key points from the report:

  • The future is global; more than 50% of Gen Z and Millennials are shopping across borders for fashion items
  • A third of consumers report variety and availability as primary motivations for international shopping
  • 62% of shoppers feel like they get a more personal experience and 67% feel more connected when shopping directly with a brand

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