Going Beyond Window Dressing: How Smart CMOs Really Affect Digital Transformations

How does one get there? How does marketing lead the digital transformation and create more than just a “buzz”?  This blog describes:

  • 4 steps in creating the “voice of the customer”
  • Other functions that Marketing needs to be aware of in order to create a holistic transformation agenda
  • What is needed to go beyond the digital look and feel in the digital age

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