Google Ads Benchmark Report: Q1 2021

Make sure you’re equipped with the knowledge you need to make informed media decisions, including:

  • 53% year-over-year growth in Google video campaign spend, with particularly strong growth in spend share coming from users accessing YouTube via connected TV
  • Rebounding Google Maps clicks as the US starts to reopen and vaccines give consumers confidence to head back in-store
  • The explosive growth of Amazon and Walmart impression share in Shopping Shopping ad auctions throughout Q1, ramping up competition for retailers and helping to drive CPC up
  • The rise of Responsive Search Ads in Google text ads click share over the last year

With more than $2 billion in digital spend under management, Tinuiti is the leader in expertise and insights across the Triopoly of Google, Facebook and Amazon. Download the Q1 2021 Google Ads Benchmark Report to understand the biggest trends taking shape as consumers shift into post-pandemic life.



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