Great By Choice Book Summary

We give the bare bones of a brilliant book. A book literally full of fascinating snippets, not only about great companies but also other anecdotes from other spheres of human activity. 10 years ago, Jim Collins wrote, Good To Great. Recently, in collaboration with Morten T. Hansen, he has now written another book, based on nine years of research by a large team who he acknowledges. The book is called Great by Choice. In this book, they exhaustively ask why some companies thrive in conditions of great uncertainty, while others do not. In this work, they examine cases of companies who greatly outstripped their competition in conditions, which were very challenging.

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