How are you building customer trust and keeping your site secure?

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Duration: 6 mins

The current greatest challenge for the e-commerce industry is increased audience fragmentation from marketing outreach to shopping platforms to payment methods. It’s also a double whammy when a customer can switch sites with just a click, ensuring 24/7 availability is no longer the baseline.

Retailers of tomorrow will need to ensure that they are consistent and available throughout the customer journey from the social commerce to mobile to offline, at the same time building authentic, emotional connections that customer trust becomes paramount. This is driving influencer, social commerce, and D2C growth. How are you building customer trust and ensuring a seamless and consistent customer experience in an omnichannel world as a trusted retailer?

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