It’s always been important for brands to personalize their campaigns. However, the COVID-19 era has made empathic, relevant messages more essential than ever. How are travel brands gaining the deeper insights needed to build trust and loyalty? By using a third-party data facilitator to create useful customer data partner hubs.

How Customer Data Partnerships Can Speed Up Recovery in Travel

An illuminating PhocusWire Report, in partnership with Acxiom, reveals how customer data collaborations are helping all facets of the travel industry recover from the COVID-19 downturn. While partner hubs yield deeper insights into your customers,  engaging an objective, independent third-party facilitator is key to maintaining the privacy of your customers’ data and the integrity of your brand.

What’s in this Report?

• Know the 10 key questions to ask when setting up a customer data partnership
• See real examples of how data collaboration yields loyal customers and more bookings
• Understand how a third-party data facilitator can bring together customer level data from multiple travel and non-travel brands into one data set