How Data is Driving Next-Generation Customer Experiences Report 2022

Claim your free copy of 'How Data is Driving Next-Generation Customer Experiences Report 2022'.

The global pandemic has rapidly increased the volume of digital customer interactions with brands, driven corporate investment in data integration technologies, and transformed customer expectations worldwide. In this new business reality, it is more vital than ever for businesses to provide their customers with world-class customer experiences.

Great CX improves customer retention, increases customer lifetime value, drives word of mouth referrals, and as a result is increasingly important to the bottom line for global businesses.

However, many enterprises still struggle to leverage their data effectively to understand their customers’ journeys and provide personalized and interactive customer experiences.

With commentary from a range of top executives, this representative survey of 100 data, analytics, and CX leaders from enterprises in North America, Europe, and Australia identifies the top challenges facing data-driven CX executives today.

What’s more, our research explores how they can overcome them to transform their organizations’ customer experiences.

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