Wednesday, April 10 at 10am PT/ 1pm ET/ 7pm CET

Organizations are collecting more data than ever. But how do they successfully harness that data to make it actionable and drive the business forward?

One company focused on experience-first business and successfully utilizing data is Dell. Dell's digital commerce organization drives growth through data, analytics and experimentation – focused on delivering personalized digital experiences.

Join CMSWire and Clicktale with Vab Dwivedi, leader of Dell's digital commerce team, as he shares how he is working with global leaders within Dell to drive significant change through smarter, customer-centric decision making.

This webinar will cover:

• Dell’s approach to better understanding how users are navigating digital properties interacting with the brand
• Why powerful visualizations are helping to connect global stakeholders
• How the team is driving efficiency and better decision-making 
• The importance of data integration – linking customer behavior to financial performance