That’s the idea behind distributed commerce, which allows consumers to make purchases wherever they discover your event. To understand more about how distributed commerce will transform the ticketing industry, we sat down with four key players leading the charge at Eventbrite.

In this series of interviews, you’ll discover:

• The technology that’s powering the evolving ticketing ecosystem
• How distributed commerce can help you dramatically improve your ticket sales
• How to choose a ticketing partner with a dependable distributed commerce solution