With increased market competition, brands only get one chance to get the buying experience “right.”

In fact, 89% of marketers find scaling AI-fueled conversation intelligence imperative to stay competitive, according to a commissioned study conducted by Forrester Consulting on behalf of Invoca.

Hear from Ian Dailey, vice president, product marketing at Invoca, and Seth Marrs, principal analyst at Forrester Research, as they reveal the highest-impact opportunities available for marketers today in AI and what’s around the corner in 2022.

Join this webinar and learn how to:

• Optimize media spend, improve experiences, and drive more profitable sales calls
• Activate conversation intelligence across the martech stack to power closed-loop reporting, targeting, and personalization
• Enable call listening and insight extraction using first-party marketing data methodologies