How Measurement Proves & Improves Your ABM’s Value

Account-based marketing (ABM) is now an essential strategy for B2B marketers. And leading marketers are exploring ways to ensure they're getting the most value from their ABM campaigns by boosting their measurement capabilities.

In a recent Forrester Consulting study commissioned by LiveRamp, more than 30% of respondents said they intend to dial up their ABM investments, even during these uncertain economic times.

So what's next? How can you improve—and prove the value of—your ABM efforts?

Join us to learn about:

  • Insights from a recent LiveRamp commissioned Forrester study on ABM measurement
  • Ways to overcome the challenges of measuring ABM programs
  • Advanced ABM measurement strategies that give B2B marketers more capabilities and greater ROI over time


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