Account-based marketing (ABM) is now an essential strategy for B2B marketers. And leading marketers are exploring ways to ensure they're getting the most value from their ABM campaigns by boosting their measurement capabilities. In a recent Forrester Consulting study commissioned by LiveRamp, more than 30% of respondents said they intend to dial up their ABM investments, even during these uncertain economic times. So what's next? How can you improve—and prove the value of—your ABM efforts? Join us to learn about:
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