How Samsung used data to jumpstart a $1B product launch

It’s not every day a company launches a billion-dollar product. Samsung’s Mobile team does so at least twice a year. And with mounting pressure from lower-quality competitors and a rapidly changing global marketplace, it’s critical to understand the complex galaxy of variables that can impact success.

The marketing and analytics teams at Samsung had access to a wealth of dashboards and market reports, but digging even one level deeper into the data could take weeks to answer a single question. When the team needed to understand upgrade preference across demographics, device profiles, carrier loyalty, and more, they needed answers fast.

Read the case study to learn how Samsung is able to successfully address critical business decisions with an augmented intelligence solution.

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