Given the company’s fast growth rate in a new market space, the IR team faced some unique challenges including a lack of insight into shareholder base and trading dynamics, the inability to identify and connect with the right potential investors, and inefficient tools for tracking engagement. Learn how Q4 and Square worked together to tackle some of the team’s biggest challenges and enhanced their existing strategies and IR program overall.

Key Takeaways:

• More Accurate Reporting on Program Results
• Deep Insight into Market and Stock Movements
• Better Engagement With New and Existing Shareholders
• Accurate Profiles of Top Shareholders